Ruben Amorim failed at Manchester United: The mistakes that Milan should avoid.

Rúben Amorim entered Old Trafford amid a wave of expectations, but his brief stint at Manchester United ended in a resounding failure, shaking not only his reputation but also the English club itself. Now, as he takes the reins at AC Milan, there are crucial lessons that the Portuguese coach and the emblem of San Siro cannot ignore if they want to avoid another debacle. The appointment was confirmed last week: Amorim signed a three-season contract with the rossoneri, just five months after being dismissed from the English giant.

The arrival of Amorim in Manchester in the summer of 2025 was hailed as the beginning of a new era. After his success at Sporting CP, where he won titles and impressed with his tactical modernity, the fans of the Red Devils believed the Portuguese could bring the club back into the limelight. However, the situation quickly turned grim. In just half a season, Amorim was unable to implement his ideas, lost the dressing room, and found himself dismissed after mediocre results and uninspired performances. The most significant episode occurred on August 30, 2025, when the defeat against Burnley at Old Trafford was the last straw for the Manchester board.

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The importance of this setback goes far beyond the statistics. Amorim was hired to revolutionize Manchester United, but he found a demotivated squad, a divided management structure, and suffocating media pressure. The failure has left deep marks on the coach himself, who now faces the challenge of restoring his image on a stage as demanding as that of Milan. For the Italian club, hiring a recently dismissed coach from a European giant carries risks, but it can also be an opportunity to capitalize on the lessons learned from that traumatic experience.

During a new episode of the Football Italia Summer Show, journalist Jack Flintham from the Manchester Evening News provided a detailed analysis of the reasons behind Amorim’s downfall in England. “Amorim never managed to win over the dressing room, primarily due to his insistence on tactical decisions that did not suit the players’ characteristics,” Flintham stated. The reporter also added, “A lack of flexibility and an inability to manage big egos doomed him from the start.” The program further highlighted market errors, including failed signings and the absence of surgical reinforcements for key areas, exacerbating internal instability.

Amorim himself acknowledged upon leaving Manchester that “things did not go as planned,” emphasizing the need to adapt to the specific context of each club. Now, facing the challenge in Milan, the coach will need to demonstrate that he has learned from past mistakes. The pressure will be immense, as the Rossoneri fans demand immediate results, and Serie A does not forgive planning or leadership failures.

Looking to the future, Milan needs to ensure that Amorim has the conditions to build a team in his image, but without making the same mistakes. Communication with the locker room, understanding the Italian context, and the ability to manage media demands will be crucial for success. The coming months will be decisive: either Amorim proves that the setback in England was just a bump in the road, or he risks being labeled a failed promise on the big European stages. For now, all eyes are on San Siro, where the Portuguese must show if he is truly ready to take the definitive leap in his career.

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