Erling Haaland explains his investment in a multimillion-dollar chess tournament.

Erling Haaland, the prodigy of Manchester City and the Norwegian national team, is taking an audacious step off the pitch by investing in the organization Norway Chess, an initiative that promises to revolutionize the world of chess. This investment, which is part of his business diversification strategy, not only highlights the talent and ambition of the young player but also underscores his desire to elevate chess to a new level of global popularity.

Despite contributing to City’s victory in the Carabao Cup final against Arsenal, Haaland’s recent form has come under criticism. In the last 10 matches, the Norwegian star has scored only twice, prompting Norway’s coach, Ståle Solbakken, to offer him special treatment during the international break. This strategic rest aims to ensure that Haaland is in top shape for the intense title race in the Premier League and for the Summer World Cup.

However, what truly captures attention is Haaland’s new role as an investor. With an official YouTube channel that already boasts over 1.4 million subscribers and a long-standing partnership with the Norwegian Seafood Council, the forward is unafraid to expand his empire. His latest move, participating in Norway Chess, aligns with the launch of the Total Chess World Championship Tour next year.

“Total Chess” promises to be a true revolution in chess, with four annual tournaments in different cities and a world champion being crowned in three disciplines: ‘classic fast’, ‘rapid’, and ‘blitz chess’. The International Chess Federation (FIDE) is supporting the initiative, which will feature an impressive minimum prize of $2.7 million per season.

Haaland expressed his passion for chess, describing it as “an incredible game” and drawing a clear connection between the sport and chess. “You need to think quickly, trust your instincts, and anticipate several moves ahead. Strategy and planning are everything,” said the City star.

With his attention now focused on international commitments with Norway, Haaland will not participate in the first of two friendlies against the Netherlands this week. However, he is expected to make his return soon, facing Switzerland before returning to action with Manchester City, where the April schedule promises to be intense. The Premier League champions will face a significant challenge against Liverpool in the FA Cup quarter-finals, followed by crucial clashes against Chelsea, Burnley, and, of course, Arsenal, who are direct rivals in the title race.

Haaland, with his innovative vision and ambition both on and off the field, is shaping not only his future but also the future of chess, promising to transform this ancient game into an attractive spectacle for millions of fans around the world. What is at stake is more than just an investment; it is a statement of intent from one of the greatest sporting talents of his generation.

This article first appeared on Apito Final.