Arsenal demand over £60m for Viktor Gyökeres as Juventus and Milan circle

Arsenal Set a High Price for Viktor Gyökeres as Juventus and AC Milan Circle

Arsenal have made it crystal clear that any potential exit for striker Viktor Gyökeres will come only through a permanent transfer, with no interest in loan deals despite growing speculation amid his reduced playing time. The Premier League champions are demanding a hefty sum exceeding £60 million (€70 million) for the Swedish forward, a valuation that poses a significant barrier for interested Serie A giants Juventus and AC Milan.

Gyökeres, 28, who played a pivotal role in Arsenal’s 2025/26 title-winning campaign, has seen his minutes diminish this season, fueling rumours of a move away from the Emirates. Reports indicate that both Juventus and AC Milan are monitoring his situation ahead of the 2027 transfer window, but Arsenal’s insistence on a permanent deal and their steep asking price complicate any potential negotiations. Milan, in particular, has explored a loan option, but Arsenal’s stance remains firm: no temporary moves will be entertained.

The Gunners’ valuation reflects the substantial investment made when acquiring Gyökeres from Sporting CP in July 2025. The striker’s remarkable record of 97 goals in 102 appearances for the Portuguese side justified Arsenal signing him on a long-term contract, securing their control over his future. His debut season at Arsenal was impressive, contributing 20 goals and helping clinch the Premier League title. These factors underpin Arsenal’s reluctance to sanction a low-cost departure, especially one that would enable rival clubs like Juventus or Milan to benefit from a loan arrangement.

For the Italian clubs, the financial demands present a challenge. Both Juventus and AC Milan have multiple areas within their squads requiring investment, making a £60 million-plus outlay on Gyökeres a difficult proposition, particularly in the January transfer window. Juventus’ current interest is described as cautious observation rather than active pursuit, underscoring the barriers posed by Arsenal’s valuation.

Arsenal’s position signals a clear intent to recoup a significant portion of their outlay instead of facilitating an easy exit. The question remains whether this valuation will soften ahead of next summer’s window, potentially opening the door for a deal. Until then, Gyökeres remains a costly prospect rather than a bargain, with Arsenal’s firm stance maintaining the striker’s value at a premium level.

This development adds another layer to the transfer saga surrounding one of Europe’s most prolific forwards, as Arsenal weigh the balance between squad dynamics and financial prudence while Serie A’s top clubs evaluate their options amid competing priorities.