Ruben Amorim contacts Milan players before arriving in Milan.

Rúben Amorim is already surprising Milan and the rossonero universe: even before he has landed in Italy, the Portuguese coach has not wasted any time and has started personal contacts with the players of Milan. Even before putting on the club’s official suit, Amorim made a point of introducing himself to the athletes, in a strategy that is unusual at San Siro and promises to shake up the Italian football scene.

The former Sporting coach – whose arrival in the fashion capital is expected at the end of this month or the beginning of June – demanded that the Milan management immediately provide him with the phone contacts of all the squad members. His request was simple but direct: “Can you please send me the contact list?” Without hesitation, Amorim began sending messages, making calls, and even video calls, introducing himself one by one as “your new coach.” According to ‘Gazzetta dello Sport’, it was in this personalized and proactive manner that the Portuguese coach sought to create empathy and establish his presence right from the start, focusing especially on key figures like Maignan and Rabiot.

This bold move takes on even greater significance considering the delicate context within the Rossoneri locker room. Milan finished the season below expectations, and fans are demanding profound changes. Furthermore, Amorim is aware that his arrival follows less successful experiences of other Portuguese coaches at major European clubs – ‘Gazzetta’ even references the troubled tenure of his compatriots, such as at Manchester United, warning of the need to “start off on the right foot, forgetting the past.” Amorim appears determined not to repeat others’ mistakes and to assume strong leadership from the very first moment, betting everything on direct communication and closeness with the players.

In the initial discussions, Amorim was clear about his ideas and expectations. The coach, who has already provided indications to the board regarding the profile of desired reinforcements – with Gonçalo Ramos among the top targets for the attack – also showed concern for the emotional state of the group. His focus on ensuring that the players feel confidence and stability was evident in his introductory words, where he reportedly said: “Hello, this is Ruben, your new coach,” aiming to break the ice and create the essential bonds of trust for a locker room still recovering from recent scars.

The impact of this approach is undeniable. Milan faces a summer of crucial decisions, with several figures uncertain about their futures and a squad in urgent need of renewal. The arrival of Amorim, with his revolutionary method, promises to profoundly alter the club’s paradigm. The culture of proximity, constant communication, and maximum demand – trademarks of the coach during his time in Alvalade – could serve as the catalyst for a new era at San Siro.

For now, Milanese fans are eagerly awaiting the physical arrival of their new leader. Amid rumors of comings and goings in the squad and heightened expectations, Rúben Amorim’s leadership is already being scrutinized in detail. The Portuguese coach knows he will have no room for error: the first official matches will be a true test of the solidity of this relationship that began digitally but must translate into practical results on the pitch.

The next step will be the official presentation, where Amorim is expected to outline his vision for Milan 2024/25, detail the recruitment policy, and define the objectives for the season. Until then, the impact of his initial messages will continue to be a topic of conversation in Milan and throughout European football. It remains to be seen whether this innovative approach will be enough to bring Milan back to the top – the coming months will determine whether the gamble was a wise one or an overly bold risk.

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