The Kroenke family leads negotiations for Vinicius Jr at Arsenal.

Arsenal is waiting for Vinicius Jr. to give the green light to make an offer to Real Madrid, rejecting the latest contract renewal proposal. The anticipation surrounding this transfer has increased, and the most exciting news for fans is that Josh Kroenke, the son of the club's owner, wants to lead the negotiations.

Kroenke's desire does not imply disrespect for Andrea Berta, the club's sporting director, who is considered one of the best appointments made by the owners since taking over Arsenal. However, Berta's methodical approach to his recruitment strategy, gathering as much information as possible before making decisions, can slow down transfers, as has already happened with Viktor Gyokeres and Bruno Guimarães.

English and Spanish media emphasize that there is a mutual desire to find a compromise, but Florentino Pérez's recent improved offer to the 26-year-old winger will be his last, with little room for negotiation. If talks fail, indecision will not be an option for Arsenal. The club cannot spend the rest of August discussing the price, as this would allow counter-offers to emerge or even a bidding war.

A crucial point in this situation is the player's desire to feel valued. The possibility of becoming the face of the brand by moving to London is an attractive proposition, but it may lose strength if Arsenal does not act decisively. The English champions must be prepared to break transfer and salary records, which will require approval from the highest levels of the club, especially given the impact that such a transaction would have on the salary structure at Emirates.

Josh Kroenke, with his experience in multi-million dollar business negotiations, is well positioned to deal directly with the president of Real Madrid. This is a significant opportunity not only for football but for KSE's entire sports portfolio, which could generate enormous commercial value. Furthermore, collaboration with Roc Nation Sports, which represents Vinicius, could open valuable doors.

If Josh can finalize this transfer, it could be a turning point in Arsenal's history. The question posed to fans is whether Kroenke should take personal control of the negotiations or if Andrea Berta should continue to lead the club's major deals. The debate is open, and opinions are sure to be varied.