Juventus faces an unprecedented crisis: the absence from the Champions League may force a blockbuster sale in the summer market. Currently outside the top 4 of Serie A, the Bianconeri find themselves in a delicate position, and if they do not surpass Como and Roma, they will have to make drastic decisions to save the club’s finances, Italian media reveals.
Missing out on the UEFA Champions League would represent a brutal blow to Juventus’s coffers, with losses estimated between 60 to 70 million euros, a figure that far exceeds the revenue generated from other competitions. In light of this scenario, the club may be forced to part with one of its most valuable players in an attempt to balance the budget.
Among the names that most concern the Turin management are Pierre Kalulu and Khephren Thuram, both of whom have proposals from the Premier League. Juventus particularly wishes to retain Thuram due to his consistent performances, but financial pressure may force his departure. The midfielder, who earns one of the lowest salaries in the squad — around 2 million euros per year — and whose residual cost in accounting is 12 million, has a market value estimated at around 40 million. Clubs like Manchester United and Liverpool have already expressed interest.
Another name that has been linked to the Reds is Francisco Conceição, who, despite publicly stating his attachment to Juventus, could become a profitable sale if a lucrative offer arises. The winger was signed for 34 million and would only be negotiated for a substantial offer.
No less important is Gleison Bremer, whose future is far from guaranteed. The center-back has a release clause worth 54 million, which came into effect after the contract renewal in 2024, according to Tuttomercatoweb. This clause can be activated by interested parties, placing Bremer at the center of market attention.
It is worth recalling that the last time Juventus failed to qualify for the Champions League due to a points deduction, the former management invested heavily to strengthen the squad. However, the current leadership of the club appears more pragmatic and may choose to sell players to balance the finances. The club still has many excesses to eliminate before losing its key stars, but the scenario is clear: failure to qualify for the Champions League could force a true revolution in Juventus’s squad.
The coming months will be crucial for the future of the Italian giant, which is fighting to return to the top of European football and avoid a financial crisis that could shake its foundations. Fans hope that the management can find solutions to maintain a balance between competitiveness and financial sustainability, without sacrificing the soul of the team.
This article first appeared on Apito Final.
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