Nike navigates controversy with England’s kit, but the jersey is the most expensive in history.

Nike has managed to avoid a new controversy surrounding the England national team’s kits as the new jerseys for the 2026 World Cup were unveiled. Following the debacle of the last tournament, where the brand sparked outrage by altering the colors of the English flag to a combination of pinks and purples, the sports giant opted for a more conservative and respectful design for its new collection.

The new home shirt for England is a return to the classic, featuring a pure white tone that harks back to tradition. The round, striped collar includes a small dark blue triangular design on the front, while the thin red stripes on the sides evoke the famous shirt from the 1998 World Cup. But the surprises don’t end there. Fans will be able to discover hidden details on the shirt, such as the phrase “Happy and Glorious,” a tribute to the national anthem, and icons that celebrate England’s only World Cup victory, all woven into the fabric of the shirt.

The away shirt features a significant change, with the emblem positioned at the center and reintroducing the color red, which was emblematic of England’s victory in the 1966 World Cup final at historic Wembley. Additionally, the brand paid homage to the famous third kit from the 1990s, reflected in the goalkeeper Jordan Pickford’s shirt, which showcases an iconic blue pattern.

However, what really stands out is the exorbitant price of the new equipment. The ‘authentic’ version, which exactly replicates the shirt worn by the players on the pitch, is the most expensive in the history of the England national team, priced at £134.99, available on Nike’s website. For fans looking for a more affordable option, the ‘Stadium’ shirt, made with different materials, is on sale for £89.99, while children’s shirts cost £64.99.

With this collection, Nike seems to have learned from past mistakes, focusing on a design that combines tradition and modernity, while also reaching prices that will certainly spark debates among football enthusiasts. The anticipation for England’s performance in the World Cup is only increasing, and now, with the new line of equipment, fans can prepare to support their team in style, even if it means significantly opening their wallets.