Giovanni Carnevali wasted no time: as soon as he officially took over as the new CEO of Juventus, he immediately scheduled crucial meetings to define the immediate future of the Turin giant. The executive, who arrives after a successful decade and a half at Sassuolo, has as his first mission to dissect the club’s finances and understand in detail the true firepower for this summer’s transfer market — and, above all, how much he will need to generate from player sales to avoid problems with UEFA.
Monday marks the official start of Carnevali in the highest executive position at Juventus, following the sudden departure of Damien Comolli. On the agenda for this first day are a series of meetings with the financial department of the Vecchia Signora to analyze everything that affects budgets, contracts, and, above all, the settlement agreement with UEFA. This issue is absolutely central: it will be this understanding with the European body that will define the club’s investment limit and the urgency of needing to sell players to balance the finances.
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It is important to remember that Juventus failed to qualify for the 2026-27 Champions League, which represents a significant blow to the projected revenues. The impact of this absence is crucial: UEFA requires sound financials, and without the usual million-euro prize from the Champions League, the bianconeri are under pressure to sell valuable assets. There are persistent rumors that it may be necessary to sacrifice a star from the first team, with Brazilian central defender Gleison Bremer at the top of the list due to the €58 million release clause included in his contract.
However, Carnevali, according to the newspaper Tuttosport, does not seem willing to accept the first proposal that comes his way. The new CEO intends to analyze all possible options, considering not only financial needs but also the sporting impact of each decision. “Keeping Bremer is still on the table. We will not make hasty decisions,” Carnevali reportedly confided to close associates, clearly indicating that the departure of the Brazilian is not inevitable.
Another immediate priority is to reopen discussions with Dusan Vlahovic regarding the renewal of the Serbian forward, in line with the wishes expressed by coach Luciano Spalletti. The coach believes that retaining Vlahovic could be crucial for stabilizing the attack and avoiding significant expenses in acquiring one or even two new strikers during the summer. “If we can keep Vlahovic, we avoid an even bigger problem financially and sportingly,” Spalletti emphasized at the last press conference.
In addition to sales, Carnevali will also have to manage potential incoming players. Negotiations with forward Alexander Sorloth from Atlético de Madrid and goalkeeper Emiliano Martínez from Aston Villa are already underway, with updates expected soon. However, these dossiers depend directly on the budgetary space that Carnevali can free up in the coming weeks.
The coming days will be filled with swift and impactful decisions, with the future of Juventus depending on the new CEO’s ability to balance financial discipline with sporting ambition. If Carnevali can retain the key players and still find room to strengthen the squad, he could restore faith among the fans and lift Juventus back to the top of European football. Otherwise, the summer could turn into a real purge in Turin, with unpredictable consequences for the entire 2026-27 season.
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